Top Ad Networks
The following is a list of the top ad networks of 2014, as measured and ranked by comScore.
| Top Comscore Ranked Properties (2013) | Unique Visitors (1,000'S) | % Reach |
|---|---|---|
| Google Ad Network | 209,314 | 94.1 |
| Conversant (Formerly Valueclick Networks) | 184,068 | 82.8 |
| AT&T Adworks | 183,548 | 82.5 |
| Advertising.com | 177,822 | 80.0 |
| Criteo | 172,437 | 77.5 |
| Casale Media - Medianet | 171,919 | 77.3 |
| Microsoft Media Network Us | 168,770 | 75.9 |
| Radiumone | 162,287 | 73.0 |
| Genome from Yahoo! | 158,883 | 71.4 |
| Collective Display | 157,277 | 70.7 |
| Burst Media | 153,439 | 69.0 |
| Cox Digital Solutions - Network | 150,986 | 67.9 |
| Specific Media | 146,988 | 66.1 |
| Exponential - Tribal Fusion | 145,590 | 65.5 |
| Adconion Media Group | 116,254 | 52.3 |
| Rocket Fuel | 114,279 | 51.4 |
| Vibrant Media | 113,804 | 51.2 |
| Zedo Zinc | 100,690 | 45.3 |
| Sourceknowledge Video Network | 99,228 | 44.6 |
| Cpx Interactive | 92,580 | 41.6 |
Purchasing Ad Network Inventory
Just as when purchasing inventory from publishers, media buyers contact the ad networks' sales departments to get proposals and to secure ad inventory. However, some ad networks offer a self-service platform that enables a media buyer to log in, select, and purchase media–without having to communicate with the sales department.
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