Ad Formats
Like desktop and laptop ads, mobile and tablet ad formats are dictated by website specifications and the goal of the marketing. The most common types of formats include standard and mobile rich media.
Standard
Similar to desktop and laptop standard ads, mobile and tablet standard ads consist of any combination of static or animated imagery and text in a .jpg, .gif, or .png file. It is the most basic format and is the least expensive.
The image above shows a standard mobile banner, which only has one frame of copy and imagery.
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