Mobile Rich Media Vendors
There are several vendors that specialize in providing development software for marketers to create mobile rich media banners. Popular mobile rich media vendors include:
| CELTRA | www.celtra.com |
| PHLUANT | www.phluant.com |
| AMOBEE | www.amobee.com |
| CRISP MEDIA | www.crispmedia.com |
| MEDIALETS | www.medialets.com |
Measurement & Tracking
Similar to the measurement and tracking of desktop and laptop rich media ads, mobile rich media is able to track rich media engagement metrics, which include:
- Time spent with the banner
- Which parts of the banner were most focused on + Number of conversions
- Number of closes or exits
- Number of downloads
- Number of leads captured
- Number of shares
- Video/play metrics
- Survey/polling results
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