LinkedIn is a social media destination that encourages members to build profiles and expand their professional networks. Member's profiles are virtual resumes. Like Facebook, LinkedIn has a vast collection of registration and volunteered data. As users join groups, participate in discussions, update their resumes, and subscribe to company profiles, data is collected and used for media targeting.
Ad Formats
LinkedIn sells ad inventory for standard IAB banner sizes, which run throughout the site. These banners accommodate standard, Flash, and rich-media content. In addition to these banners, LinkedIn also sells sponsored polls, text ads, InMail messages, sponsored updates, follow company ads and more.
Knowledge Center
Learn. Share. Succeed.
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Webinar
AI-Driven Attribution for a Privacy-First World
Explore how cutting-edge AI is revolutionizing attribution models for a privacy-first world.
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Infographic
The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.
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Webinar
Unpacking the Power of Retail Media Networks
Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.
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Webinar
The Power and Psychology of Color
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Video
mQuantify reveals all your important data across the entire sales funnel in real time so you can enable cross-channel optimization to get the most efficient return on ad spend and marketing investments.
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Video
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Video
With mQuantify, marketers can drill down into detailed performance metrics, allowing for omnichannel insights and cross-channel optimization.
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Webinar
Improving Lead Quality Through Conversion-Based Personas
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Guide
Get the The Importance of Developing Conversion-Based Personas whitepaper to arm yourself with strategies to generate high-quality leads.
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Video
Watch our sizzle reel and see case studies that drive measurable actions and higher ROI.
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Video
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Webinar
AI in Search: Adapting to the Future Of SEO
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Guide
Demand Gen RFP Template for Tech / B2B
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Video
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Guide
Use this Social Media Cheat Sheet to enhance your social media strategy, drive engagements, and generate results
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Infographic
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Webinar
Learn how to craft and deploy powerful customer journeys.
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The ultimate enterprise-level digital marketing ops team, along with the essential skills and roles organizations need to thrive in today’s digital-first economy.
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Infographic
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Webinar
Webinar slides and video with tactics you can start using right away.
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Know you MarTech and learn to audit the systems your organization uses to power digital marketing.
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Infographic
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3 Levels of Customer Journey Optimization
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Infographic
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Video
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Overdrive CEO Harry J. Gold explains the difference between ABM and Demand Gen and how both fit into a full-funnel marketing campaign.
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What are the four questions of marketing management?
Overdrive CEO Harry J. Gold speaks about four questions that you as marketers can ask yourself every day to solve literally 99% of the marketing management issues you are dealing with.
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Infographic
Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
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Overdrive CEO Harry J. Gold discusses the importance of regular tracking summits and how they create transparency and accountability amongst stakeholders across your company.
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Infographic
The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
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Video
How are Brand Awareness and Demand Gen. Creative Different?
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How Does Creative Help Drive Conversions?
Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.
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Video
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Infographic
Critical components of a steady-state ABM program
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Video
What is Full-Funnel Marketing?
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Video
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eBook
Get your head around the many advertising options available to digital marketers today.
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Video
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Webinar
Ultimate SEO Dashboard for CMOs
Webinar slides and video with tactics CMOs can start using right away.
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Video
How Digital Marketing Channels Integrate
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Keynote Speech
5 Digital Pillars of Ecommerce
Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
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Infographic
Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
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Webinar
Webinar slides and video. Learn how to craft the customer journey.
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Webinar
17 Ways to Integrate SEO & Social
Webinar slides and video with tactics you can start using right away.
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Guide
Guide to weave your content into the social fabric of the web and your industry.
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Keynote Speech
Quick Start Marketing Automation
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Guide
Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.
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Video
How all elements of digital marketing work together in 2 minutes.
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Video
The Secret to Content Marketing
Learn the Secret to Content Marketing in 2 Minutes.
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Video
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