Like Facebook, Twitter does not display or sell standard IAB banner sizes. It too offers niche targeting tactics based on its rich registration and volunteered data, which includes tweet topics and other users followed. Twitter sells proprietary ad placements including promoted accounts, promoted tweets, and promoted trends. The ad formats outlined below are accurate as of April 14, 2014, and are expected to change over time as new and improved ad products are developed.
Twitter Ad Formats
Knowledge Center
Learn. Share. Succeed.
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Webinar
AI-Driven Attribution for a Privacy-First World
Explore how cutting-edge AI is revolutionizing attribution models for a privacy-first world.
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Infographic
The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.
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Webinar
Unpacking the Power of Retail Media Networks
Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.
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Webinar
The Power and Psychology of Color
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Video
mQuantify reveals all your important data across the entire sales funnel in real time so you can enable cross-channel optimization to get the most efficient return on ad spend and marketing investments.
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Video
mQuantify gives you the ability to keep a close eye on your marketing investments and ROI with data integration, detailed dashboards, executive summaries, and a 24/7 ability to access and view your results data quickly and easily.
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With mQuantify, marketers can drill down into detailed performance metrics, allowing for omnichannel insights and cross-channel optimization.
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Webinar
Improving Lead Quality Through Conversion-Based Personas
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Guide
Get the The Importance of Developing Conversion-Based Personas whitepaper to arm yourself with strategies to generate high-quality leads.
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Video
Watch our sizzle reel and see case studies that drive measurable actions and higher ROI.
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Video
Learn how this one simple question drives digital marketers to think beyond the form completion and to follow the customer journey from impression to sale and beyond.
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AI in Search: Adapting to the Future Of SEO
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Guide
Demand Gen RFP Template for Tech / B2B
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Video
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Guide
Use this Social Media Cheat Sheet to enhance your social media strategy, drive engagements, and generate results
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Infographic
The Demand Gen Ops Map is an infographic of all the skills and tasks you need to succeed in one snapshot with live links to definitions.
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Learn how to craft and deploy powerful customer journeys.
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Infographic
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Webinar
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Know you MarTech and learn to audit the systems your organization uses to power digital marketing.
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Infographic
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Overdrive CEO Harry J. Gold speaks about four questions that you as marketers can ask yourself every day to solve literally 99% of the marketing management issues you are dealing with.
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Infographic
Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.
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Video
Why should you have regular tracking summits?
Overdrive CEO Harry J. Gold discusses the importance of regular tracking summits and how they create transparency and accountability amongst stakeholders across your company.
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Infographic
The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).
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Video
How are Brand Awareness and Demand Gen. Creative Different?
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Video
Why is a Creative Audit Important for Building Future Campaigns?
Listen as Jessica O'Brien, Creative Director at Overdrive Interactive, explains how to execute a creative audit as well as how often these should be completed.
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Video
How Does Creative Help Drive Conversions?
Watch Jessica O'Brien, Creative Director at Overdrive Interactive, explain how creative can convert prospects into customers.
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Video
6 Customer Journeys in 8 Minutes
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Infographic
Critical components of a steady-state ABM program
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Video
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Video
What is Intent-Based Targeting?
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Video
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eBook
Get your head around the many advertising options available to digital marketers today.
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Video
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Webinar
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Keynote Speech
5 Digital Pillars of Ecommerce
Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
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Infographic
Drive. Capture. Convert. Optimize. Drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.
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Webinar
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Webinar
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Guide
Guide to weave your content into the social fabric of the web and your industry.
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Keynote Speech
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Guide
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Video
The Secret to Content Marketing
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Video
This 2-minute video explains the power of the social media share.