Art Direction 

The responsibility of an art director is to determine and then direct all the visual aspects that go into a client’s ad campaign. While the art director will typically answer to the creative director, their unique managerial role also involves overseeing the project’s visual and aesthetic vision, making sure that all the design elements come together to create an ideal experience.

Don’t go it alone. The difference between a campaign that falls flat and one that yields a maximum response may just lie in the careful coordination from an art director. Overdrive Interactive’s creative team is here to help. Click to know more about our creative services.

FAQs

What exactly does an art director do?

Typically, art directors decide which visual elements to use for a specific task, discuss their vision to their team, review content, and more.

How do you become an art director?

Art directors typically need at least a bachelor’s degree in an art or design subject, alongside previous work experience.

What is the difference between an art director and a creative director?

Typically, an art director is focused mainly on aesthetics, while a creative director deals with overall strategy, campaign execution, and more.

This definition is part of the Demand Ops Map. Get your PDF map with links here.

Click here to get the Demand Ops Map

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