Overdrive University
Advanced SEO Tactics for Developers and Website Managers
Launching search friendly websites right out of the gate.
Workshop Description
Do your developers know the critical technical requirements and best practices Google and the other search engines reward sites for with higher rankings? Do they have a checklist of the big do’s and don’ts before they launch a new site, sunset an old site or integrate two sites together? For most organizations the answer is a partial yes when the cost of not getting some of this 100% right the first time can be huge in terms of invisible content, lost traffic and opportunities.
This session will quickly arm your developers, web administrators and digital marketers with the knowledge they need to launch search friendly/Google compliant websites and pages right out of the gate. It will help them add immediate octane the content you publish, minimize time consuming SEO retrofitting and prevent interruptions in site traffic from site relaunches and redesigns.
Setup WorkshopDivided into 7 sections, this session covers the more technical aspects of SEO from a code and compliance Showcasing onsite coding elements and tactics that can have an impact on the SEO process including:
- Crawling, indexing and site maps
- Content Management System (CMS) compliance and plug-ins
- Meta and schema data
- Mobile first SEO
- Site speed and load times
- Google and Bing Search Consoles
- Website migration and consolidation
About the Instructor
Harry J. Gold
Founder and CEO
In 2001, Harry and his partners started Overdrive Interactive. As the architect behind Overdrive Interactive’s digital programs, Harry’s primary mission is to create innovative marketing programs that really work and make sure that the best practices and technologies that drive success are continually blended into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive Interactive’s collaborative environment has created a company of online marketing experts who all drive success for the clients they serve. Harry is also a frequent lecturer for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association and more. When Harry is not preaching the virtues of digital marketing to the world, you will probably find him on the shores of Gloucester, Massachusetts fishing for stripers or tending to his lobster pots.
Setup Workshop