Enterprise Social Media Management

Enterprise Level Services

An integral part of always-on marketing, our services go beyond maintaining your presence on social media. Scroll to see how we can grow your brand in the social sphere.

• Social Media Strategy

  Highly specific communication strategy for your social media channels that delivers meaningful results based on the overarching marketing goals. This includes an in-depth review of the previous results generated, future-forward trends as they apply to your industry, key goals and objectives, SEO integration, and optimization.

• Paid Social Media

  A core offering by Overdrive Interactive is to develop and activate robust paid media campaigns on Meta, Twitter, and TikTok. Working with the client, the paid social strategy will be designed to outline goals and KPIs, audiences, and budgets.

• Content Development

  The Overdrive Social Media team works with the Creative Department to develop content that speaks to the desired audiences. This includes editing/reworking existing assets to be optimized for the social channels and algorithms.

• Analytics & Analysis

  Analytics & Analysis are done at a cadence of weekly, monthly, quarterly, or annually to prove the Social Media and Content Strategies are effective. Additionally, these will be integrated between paid and organic efforts when applicable. Items reported on include, but are not limited to, engagements, audience insights, paid media results, recommendations, and takeaways.

• Community Management

  A vital component of Social Media is Community Management, as it extends your brand’s customer service and builds the connection between your audience and the brand. Overdrive Interactive offers three levels of Community Management to fit any client’s needs ranging from assisting your in-house team to developing fully customized responses for your loyal customers.

• Influencer Campaigns

  Influencer marketing is one of the methods brands use to increase their awareness. The Overdrive methodology includes a 4-step customized program that takes clients from campaign concepting to influencer identification, vetting, contracting, and activation to an in-depth report on the results generated.