Driving Forward > Digital Marketing Blog
Pinterest Predicts 2025: Top Trends Every Brand Should Know
Integrating Programmatic Ads into Your Omnichannel Strategy
The Role of Programmatic in an Omnichannel Strategy Digital advertising has evolved, and brands must now take a holistic approach to reaching consumers. A strong omnichannel media strategy ensures consistency across multiple touchpoints: search, social, display, video, and connected TV….
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Impact of AI on Search Discovery & Engagement
AI-driven search assistants are fundamentally changing how people discover information, products, and content online. Instead of scrolling through pages of links, users increasingly get direct, conversational answers from AI. For example, Google’s Search Generative Experience (SGE) and Microsoft’s Bing Chat…
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SEO Techniques for AI-Generated Content
What Are Performance Max Campaigns, and How Do They Work in Google Ads?
Google Ads continues to evolve, offering advertisers smarter ways to reach their audiences. One of the latest and most powerful campaign types is Performance Max (PMax). Designed to maximize performance across Google’s entire ad inventory, Performance Max campaigns leverage automation…
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Google’s Meridian MMM Tool: Key Features and Setup Guide
Google’s Meridian is an open-source Marketing Mix Modeling (MMM) tool designed to help advertisers measure the effectiveness of their marketing campaigns, optimize budget allocations, and predict future marketing performance. It is built on Bayesian causal inference and supports geo-based data…
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Navigating Meta’s Rising Costs and Lower Efficiency: What Advertisers Should Know and How to Adapt
Over the past several months, Meta’s aggressive investments in AI and metaverse infrastructure have led to rising costs, evolving ad performance dynamics, and shifts in attribution modeling. While these advancements promise long-term benefits, they also present challenges for advertisers, including…
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