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SEO

Google’s November 2024 Core Update

by Jessyca Souza November 18, 2024

Google frequently rolls out core updates to improve how its search engine ranks websites, and the November 2024 core update is the latest in this ongoing series of changes. These updates aim to refine search results by elevating high-quality,…

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Press Release

Welcome Rob Murray - New CEO | Overdrive Interactive

Overdrive Interactive Names Digital Marketing Veteran Rob Murray CEO

by overdrive November 18, 2024

BOSTON, MA – (November 18, 2024) – Overdrive Interactive, an independent digital marketing agency that empowers marketers to unlock potential, announced Rob Murray has been named Chief Executive Officer. A proven CEO and 25 year digital marketing veteran, Murray will lead Overdrive…

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SEO

Illustration of 2025 SEO trends with a magnifying glass, bar charts, pie chart, and growth icons on a dark blue background, symbolizing data-driven insights and emerging trends in digital marketing.

Future of SEO: Top Trends for 2025

by Jessyca Souza November 11, 2024

As we say goodbye to 2024 and look ahead to 2025, we can expect to see many changes in the world of SEO trends. SEO is constantly evolving, prompting many marketing professionals to ask: “what is the future of SEO?”…

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SEO

SEO 101: How to Optimize Black Friday Deals Before, During, and After the Holiday

by Kitan Lawson October 31, 2024

As the holiday shopping season approaches, marketers are gearing up for one of the year’s most significant retail events: Black Friday. With more consumers turning to online shopping, solid SEO services and strategies are essential to capture potential buyers’ attention….

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SEO

Beyond Keyword Rankings | Overdrive Interactive

Beyond Rankings: Crafting a Comprehensive SEO Strategy That Aligns with A New N-E-E-A-T World

by Julian Connors October 22, 2024

In today’s digital landscape, SEO is no longer just about climbing search engine rankings. It’s about understanding your audience’s needs and delivering tailored solutions through your website. Google processes over 100 billion searches monthly, and the opportunity to connect with…

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Analytics

Creating a Fully Integrated Business Intelligence Platform for Lead Generation Program Measurement and Optimization

by Shane Kelly October 9, 2024

In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…

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How to Brand-Safe with AI-Generated Images: Why Getty and Firefly Lead the Way

by Jessica O'Brien October 7, 2024

The rise of generative AI has enhanced how we create and interact with visual content. From speeding up workflows to creating practical design elements, AI has opened up new possibilities for creators and businesses. However, this technological leap forward has…

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Business Intelligence

Simplifying Digital Trust: Understanding C2PA Content Credentials

by Greg Kellerman October 4, 2024

With the prevelance of large language models, where the manipulation of media is increasingly sophisticated and pervasive, establishing the authenticity of digital content has become a hot topic. The Coalition for Content Provenance and Authenticity (C2PA) is at the forefront…

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