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Driving Forward > Digital Marketing Blog

ABM Power Breakfast with Overdrive Interactive and Demandbase

by Jessica O'Brien July 31, 2017

Sales and Marketing seem, at first glance, a star-crossed romance destined to suffer the same tragic fate as the most popular literarily romances: Romeo and Juliet, Tony and Maria, and Brangelina. Marketing and Sales alignment means targeting the type of…

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Overdrive

Overdrive Interactive and Demandbase to Host ABM Power Breakfast

by Edwina De Abreu July 12, 2017

Do you know what it takes to achieve the type of ROI that your C-suite will love? Don’t miss our Account Based Marketing Power Breakfast next Wednesday, July 19th, from 8:30 to 10:30 AM in the New Balance Building – Register…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Account Based Marketing

Overdrivers Get #ABMCertified by Demandbase

by Edwina De Abreu May 19, 2017

Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what…

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Account Based Marketing

Always-On Account Based Marketing Webinar with Overdrive Interactive & Madison Logic

by Michele Martin April 21, 2016

JOIN US – REGISTER NOW: www.overdriveinteractive.com/always-on You don’t turn off your CRM, why would you turn off your account based marketing program? On Thursday, May 12, 2016 at 2PM ET, Overdrive Interactive and Madison Logic are teaming up for an informative…

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Marketing

Account Based Marketing Roadmap – 4 Steps to Success

by Michele Martin March 25, 2016

Account Based Marketing Roadmap – 4 Steps to Success Your road to account based marketing (ABM) success is as simple as Define, Reach, Nurture, and Measure. With the release of Overdrive Interactive’s most current infographic, Account Based Marketing Roadmap, B2B…

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Advertising

How to Fix Your B2B Marketing Problem

by Jeff Selig October 1, 2015

The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of…

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Advertising

3 Types of Account Based Marketing

by Jeff Selig September 28, 2015

Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few…

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