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Driving Forward > Digital Marketing Blog

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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Advertising

“IAB Internet Advertising Revenue Report 2010” Highlights

by Lana Tkachenko April 15, 2011

This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

by Joe Webster September 9, 2010

College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May…

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Social Media

Yes, Facebook Advertising Really Does Work!

by Ty Velde April 25, 2010

If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…

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