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US Online Ad Spending Set to Drop for 2009

by Andrew Abrahams December 11, 2009

For the first time since 2002, online advertising spending in the US is set to drop by 4.6%, with marketers spending $22.4 billion in 2009, compared to $23.4 billion in 2008. However, due to a recovering economy and changes in…

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Massive Revenue Growth Ahead for Facebook

by Andrew Abrahams November 4, 2009

Facebook’s revenue is expected to surpass $500 million by the end of 2009, a number that is only a fraction of what Google generated last year – $21.7 billion; however, with the right strategy, Facebook may very well find themselves…

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US Mobile Advertising to Increase 388% by 2013

by Andrew Abrahams September 23, 2009

Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this…

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Internet Advertising to Overtake Print in 2011

by Andrew Abrahams September 21, 2009

Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total…

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Mobile Advertising on the Rise

by Andrew Abrahams August 4, 2009

According to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That’s about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more…

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Traditional Ad Spending on a Steep Decline…

by Harry Gold July 13, 2009

… but the Internet still looks promising! Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought… Zenith is now estimating a drop of 8.5%…

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34 Million Moms Online

by Harry Gold June 8, 2009

Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping…

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