Advertising Spending Archives

Driving Forward > Digital Marketing Blog

Trust Word-of-Mouth

by Harry Gold June 8, 2009

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

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Hollywood Online Ad Spending

by Harry Gold June 3, 2009

Movie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013. Source: eMarketer, June 3, 2009

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Stopping the Presses?

by Harry Gold April 13, 2009

Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7…

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Online Advertising Pushes Through

by Harry Gold April 8, 2009

Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.

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Why Now Is Not a Good Time to Slash Your Marketing Research Budget

by Harry Gold April 1, 2009

According to eMarketer, increasing or maintaining search marketing is very important in these economical times. Click on the image below to see the 2009 breakout of change in online marketing spending. Below shows the different areas of market research spending…

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Tech Marketing Budget Outlook

by Harry Gold March 13, 2009

Below are surveyed results of how people say their tech marking budget will change from 2008. Both the first and second half of 2009 show that most will decrease spend. Only 14% increasing budget in the first half of 2009…

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