Driving Forward > Digital Marketing Blog
Why Retail Loves E-Mail
Local Web-Ad Market Cools Down
Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009
Eyeballs Are Great, but Revenues Would Be Better
E-Mail Performance Steady
Source: eMarketer, January 30 2009
Ad Network Prices Take a Hit
But past performance is not necessarily indicative of future results.Note: (1) Source: eMarketer, January 22 2009
Inventory: Moving Products Online
Increasing spending to reach viewers Source: eMarketer, January 9 2009
U.S Ad Spending Totals By Medium
Source: Advertising Age, December 29 2008