Advertising Spending Archives

According to a study by WPP’s Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media’s share of ad spend continues to…

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Advertising

Auto Industry Advertising Spending

by Harry Gold June 18, 2008

According to eMarketer, the auto industry is embracing internet advertising more than ever.While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from…

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Advertising

Internet Advertising Revenue Tops $21B

by Harry Gold May 19, 2008

US Internet advertising revenues hit a record high of $21.2 billion in 2007, up 26 % from 2006, according to a recent report released by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Advertising

U.S. Online Marketers’* Planned Spending in the Next Year

by Harry Gold April 8, 2008

Note: *ad:tech attendees

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