According to IMS Health‘s “US Pharmaceutical Market Performance Review.” the sales growth of the US prescription drug market slowed from over 8% in 2006 to 2.8% in 2007, its lowest growth rate in decades. Despite, or possibly as a result…
According to eMarketer, “the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s ‘100 Leading National Advertisers,’ 69 allocated a smaller share of their total ad budgets toward the four traditional…
A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that: Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that…