Email Marketing ROI Expectations
Source: Datran Media, January 2008
Driving Forward > Digital Marketing Blog
Email Marketing Growth
According to Datran Media, companies largely plan to increase spending on email marketing in 2008 compared to 2007. Source: Datran Media, January 2008
Tracking Capabilities in Question by Many Interactive Marketers
According to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses: The least confidence of all was cited…
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US Podcast Advertising Spending
Source: eMarketer Report, 2008