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Driving Forward > Digital Marketing Blog

Forrester thinks online marketers should forgo Foursquare

by David Gibson July 28, 2010

Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…

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Social Media

Yes, Facebook Advertising Really Does Work!

by Ty Velde April 25, 2010

If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…

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Sometimes Low Click-Through-Rates are in PPC Campaigns are a Good Thing (gasp!)

by Shane Kelly April 5, 2010

Sometimes, search advertisers get a bit too focused on looking at overall account and campaign CTRs for search campaigns. Typically, increasing your CTR can really help your account by improving your quality score, lowering CPCs, and increasing conversion metrics. In…

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Advertising

Americans Would Watch Television Ads for Money

by Andrew Abrahams December 21, 2009

A majority of Americans dislike watching ads on television; however, a study shows that Americans would continue watching these ads if they were paid to do so. Almost three-quarters of Americans believe that there is too much advertising on television….

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Advertising

Behavioral Targeting the Solution to Consumer Ad Avoidance?

by Andrew Abrahams December 7, 2009

A global media and advertising study found that consumers tended to avoid ads whenever possible. Two-thirds felt there were too many ads on television, and 39% felt there were too many online ads. The study included respondents from the US…

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Advertising

More Individuals Turn to the Internet for Self-Diagnosis

by Andrew Abrahams September 10, 2009

Almost one-half of all US internet users turn to the internet for information and additional self-diagnosis after paying a visit to their physician. Their main source of information: a search engine. Only 20% actually go to a specific health website,…

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