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Mobile Advertising on the Rise

by Andrew Abrahams August 4, 2009

According to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That’s about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more…

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Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)

by Harry Gold June 1, 2009

Fast young thumbs. One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic. Source: eMarketer, June 1, 2009

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Online Advertising Pushes Through

by Harry Gold April 8, 2009

Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.

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Email Increases Likelihood to Buy by 50%

by Harry Gold February 24, 2009

American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that…

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Why Retail Loves E-Mail

by Harry Gold February 23, 2009

Promotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As…

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Local Web-Ad Market Cools Down

by Harry Gold February 18, 2009

Local-ad market growth is expected to minimize compared to recent years. Predictably, the recession has forced many local businesses to cut down on their ad spending. Source: The Wall Street Journal | Media & Marketing, February 18 2009

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