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Driving Forward > Digital Marketing Blog

8 Interesting Media Offerings on LinkedIn

by Harry Gold June 23, 2010

In past columns, I’ve done overviews on advertising opportunities in Facebook and the Google Content Network. Today, let’s dissect some of the unique advertising opportunities on LinkedIn. There’s so much hype around Facebook and Twitter, but with B2B (define) really jumping into…

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Sparking Conversions: 10 Easy Calls to Action

by Harry Gold June 14, 2010

It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…

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Include Free Media in Your Online Media Plan

by Harry Gold April 13, 2010

One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few…

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Four Questions of Client Management

by Harry Gold February 2, 2010

In the business of marketing services, there are four questions a person must ask the account that they manage every moment of every day to stay on top of things. I call them the “Four Questions of Account Management.” And…

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