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The Importance of Developing Conversion-Based Personas

by Ty Velde November 22, 2016

Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…

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The Importance of Social Media Advertising

by Bob Cargill October 6, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to…

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Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Making Your Business More Human on Social Media

by Sarah Berns September 19, 2016

Simply paying for ads on social media does not mean you will reach your audience; you must have clear and engaging content. When we think about the ongoing trend of targeted, relevant posts on social media, it is important to…

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Social Media

This Week’s Social Media News

by Edwina De Abreu August 12, 2016

Here’s a recap of this week’s must-know social media updates: Twitter Opens Up Moments to More Creators – August 9, 2016 Moments is a Twitter feature that highlights the most popular or trending stories on Twitter. Each Moment is a…

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A Twitter Directory for Digital Marketers

by Rachel Levy August 3, 2016

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get…

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3 Takeaways from the Facebook Algorithm Update

by Alessandra Del Brocco June 29, 2016

Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook…

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3 Things Marketers Should Consider Before Creating Facebook Videos

by Edwina De Abreu May 26, 2016

“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more engagement from your Facebook audience, video…

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