Advertising Archives

Driving Forward > Digital Marketing Blog

How Vine is Effective for Brands

by Samantha Hill April 16, 2014

You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and…

Read the full article

Overdrive

Add Organic Call-to-Action Buttons to Your Facebook Posts for Increased ROI

by Andrew Conner March 5, 2014

The days of asking for engagement on Facebook have ended. With the latest algorithm changes, the social media giant is now punishing brands for low quality content like memes and content asking for likes/shares/comments. The new update “uses over a…

Read the full article

Overdrive

This Week’s Social Media Updates: Google+ Releases +Posts, Twitter’s Photo Direct Message, Updated Twitter Timeline

by Erica Casale December 13, 2013

Here are the updates in the social media universe that you need to know about this week: Micro blogging giant Twitter unveiled the newest update to the platform this week. Users can now send and receive photos through the direct…

Read the full article

Advertising

An Outdoor Ad That Stopped Me in My Tracks

by Bob Cargill November 17, 2013

My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails…

Read the full article

Overdrive

This Weeks Social Media Update: YouTube’s New Comment Section, Pinterest’s Popular Pins, and Twitter’s Custom Timelines

by Erica Casale November 15, 2013

Here are some of the biggest updates in the social media universe you may have missed this week: YouTube has changed its comments section– and it’s creating quite a stir. Last week, the video sharing site announced on their blog that…

Read the full article

Advertising

A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

Read the full article

Analytics

The What, Why and Meaning of Online Marketing Analytics.

by Ty Velde June 11, 2013

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Newer Posts Older Posts