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GetGlue Partners with The Gap just in time for Falls TV Lineup

by Danielle Laurion September 27, 2011

GetGlue is a social networking site similar to four-square, but it uses TV shows as check-ins rather than locations. Get-Glue encourages users to check-in to movies, TV shows, and books they recommend. The CEO of GetGlue, said that the idea…

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Social Media

Most Successful Social Media Marketing Plan: Facebook or Google+?

by Andrew Abrahams July 29, 2011

Google has announced that they are beginning to shut down user generated Google+ brand pages as their team of engineers actively works on rolling out an official Google+ experience for businesses. How will Google+ brand pages compare to the already…

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The Social World of Television

by Andrew Abrahams June 13, 2011

Television is changing once again. Not the actual size, resolution, or quality (although it’s only a matter of time) – but the content within television programs. Television viewers are now finding new ways to engage with shows, commercials, and the…

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Marketing, the Marathon and the Financial Services Industry

by Ty Velde March 28, 2011

So why is it that companies are choosing to invest so much in the marathon these days? Is it because they have a love of running? Well, yes, they certainly are supportive. But more importantly it’s because they love runners, marathon runners, specifically.

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Facebook Tests Real-Time Ad Targeting

by Andrew Abrahams March 24, 2011

Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts. Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site…

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