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At Last LinkedIn Reveals Self-Service PPC Ads

by Andrew Abrahams January 27, 2011

It’s been a long wait but after much beta testing, LinkedIn now offers self-service PPC ads. ‘LinkedIn Ads’ as it’s been named, allows advertisers to target LinkedIn users similar to the way Facebook currently permits advertisers to target users based…

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Paid Search and the Value of Branded Terms

by Ty Velde November 28, 2010

In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

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Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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