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Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Google’s Huge Change to Paid Ads

by Michele Martin February 29, 2016

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…

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Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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April 22nd AdWords Update- 5 Items to Know

by Michael Orlinski April 26, 2014

“If there’s one thing that you take away from my talk today it’s this: it’s no longer about devices. It’s about connecting people to the content that they care about, whether they’re online, on mobile sites, or in apps”- Jerry…

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5 Tips for AdWords “+Post” Social Ad Campaigns

by Shane Kelly April 16, 2014

Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.

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Google Launches New AdWords Engagement Ads

by Shane Kelly August 21, 2013

All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement…

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Google Announces Changes to Google Grants Program for Non-Profit Organizations

by Shane Kelly February 1, 2013

Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable…

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