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Using AdWords Editor to Group Keywords

by Shane Kelly October 3, 2012

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows…

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Flexible Reach Display Targeting

by srose September 19, 2012

At the beginning of the summer, Google announced a new targeting setting called “Flexible Reach” for the Display Network. While this update was implemented at the end of June, it may have slipped past some people’s attention. The new Flexible…

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Let’s Get Geographical: 3 New Geographic and Location Functionalities in AdWords

by srose April 20, 2012

More than 20 % of searches on Google are related to location. On mobile, 88% of people searching for local information take action within a day. Did those numbers catch your attention? I certainly hope so. If more than one…

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A New Look for Google Sitelinks

by Julie Vera March 12, 2012

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain…

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Be Aware of a Google Adwords Email Phishing Scam

by Andrew Abrahams May 20, 2011

One of the most recent phishing scams has surfaced in a Google Adwords email, warning recipients that their “Google Adwords campaigns may have stopped running today”. A phishing scam is designed to steal the identity of those who take action…

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Mobile

Optimize AdWords Campaigns Anywhere and Everywhere with AdWords Mobile

by Shaun Campos April 1, 2010

In the quest for constant performance management of search campaigns on Google AdWords, marketers now have the opportunity to manage their client’s campaigns on the go. Google made the announcement yesterday on its Inside AdWords blog. The launch of AdWords…

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