Artificial Intelligence Archives

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Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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Artificial Intelligence

Overdrive Releases the 2022 Artificial Intelligence Map

by Margaret Siebert May 17, 2022

With artificial intelligence on the rise, it’s essential to stay current on the latest tools, apps, and websites available to marketers to improve the customer journey. Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest artificial intelligence…

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Artificial Intelligence

Overdrive Releases The 2020 Artificial Intelligence Marketing Map

by Christina Driscoll January 14, 2020

Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve…

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Event

The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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Artificial Intelligence

Everything You Need To Know About Chatbots for Customer Engagement

by arine fereshetian January 15, 2018

Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one…

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Marketing

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

by arine fereshetian January 3, 2018

Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This…

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Advertising

Future of Search and AI Presentation: Fall 2017 MoNage Conference

by Jeff Selig October 30, 2017

Overdrive was honored to be chosen as a speaker on the Future of Search and AI for the Fall 2017 MoNage conference held here in Boston. The Fall 2017 MoNage conference took place Oct 24-26, 2017 at the Boston Public Library, and…

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Social Media

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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