B2B marketing Archives

Driving Forward > Digital Marketing Blog

Everything You Need To Know About Chatbots for Customer Engagement

by arine fereshetian January 15, 2018

Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one…

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Marketing

CMOs, Rule Your Marketing Technology Stack

by arine fereshetian December 19, 2017

By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Account Based Marketing

Overdrivers Get #ABMCertified by Demandbase

by Edwina De Abreu May 19, 2017

Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what…

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Social Media

How to Start a B2B Social Media Marketing Campaign

by Edwina De Abreu February 14, 2017

“Although 95% of B2B marketers have created corporate social media accounts, half still are not active on social media on a regular basis–and just 10% feel they are able to articulate the business value of social media efforts.” (Source: Meltwater)…

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Advertising

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Advertising

A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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