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Driving Forward > Digital Marketing Blog

Great Free Media Planning Tools

by Harry Gold December 22, 2009

Media planners have many tools at their disposal to research and select sites that will help clients reach their target audiences. Very often we’re targeting large audiences by demographic or region, and we can use standard syndicated data tools such…

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Media

Google to Offer Captioned YouTube Videos

by David Gibson November 19, 2009

Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos. Offering a service like this, provided it works as described, is…

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Branding

Social Media Strategy & the Importance of Listening to the Conversation

by Ty Velde September 12, 2009

So, you’ve been tasked with developing a social media strategy, but where do you start? In most cases the focus is on building an actual presence, which means building your Facebook page, MySpace profile, Twitter page and YouTube channel. Then,…

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Gaming for Presidents

by Barb Wojslawowicz October 14, 2008

Presidential campaigning has been taken to a new level. Holly Rockwood, director of corporate communications at Electronic Arts confirmed that Obama’s campaign has paid for advertising in Xbox 360’s Burnout Paradise. In-game advertising has only been around for less than…

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Search Marketing & Social Media Expert, Overdrive Interactive CEO Harry Gold, to Lead NEDMA Seminar

by Andrew Abrahams October 14, 2008

BOSTON (Oct 14, 2008) — Harry Gold, online marketing expert and founder and CEO of Overdrive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled “Search Engine, Blog and Social Media…

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Social Media

Look Who’s Talking

by Barb Wojslawowicz October 10, 2008

I have twin one-year old nieces and over the past year, my sister has kept me up-to-date with emails, written as if my nieces actually wrote the emails. They write to me about play dates with friends, brag about how…

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Supplementing Social Media Marketing is Crucial to Success (Part 2.)

by Shane Kelly June 5, 2008

For the first part of this series, please see Supplementing Social Media Marketing is Crucial to Success (Part 1.) In order to maximize return on any social media investment, it is critical to supplement the social campaign with alternative forms…

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Social Media

Corporate Responsibility in Social Media

by Andrew Abrahams May 9, 2008

Chances are that people are talking about your company online. In blogs, forums, and online social networks. And, like any invested businessperson, you want to join the conversation. Great, so time to flood the scene with nothing but gratuitous praise…

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