How Many TV Ad Dollars Can Online Video Advertising Grab?
Source: eMarketer, September 12 2008
Driving Forward > Digital Marketing Blog
How Much Marketing is Digital?
Note: n=89 who currently use marketing and/or advertising agency, *i.e. Internet, e-mail, mobile, social media, etc. Source: eMarketer, September 11 2008
Putting Coupons in Mobile Users’ Hands
Note: ages 15+ Source: eMarketer, September 10 2008
Savvy Mobile Ads Reach College Students
Note: n= 1,409 ages 18-30 who own a mobile phone/PDA or smartphone Source: eMarketer, September 9, 2008
Online Video Ad Outlook Optimistic
Source: eMarketer, September 8, 2008
Search Engine Use
Almost half of all internet users now use search engines on a typical day: Who is Making Search A Habit? Percentages based on respondents Source: Pew Internet & American Life Project, August 6 2008
Percent of Consumers Taking Action After Viewing Local Online Ads
Source: DMNews, September 1,2008
Types of content searched for on the mobile Web
Source: DMNews, August 18 2008