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The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

by Jessica O'Brien May 21, 2019

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England…

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Uncategorized

Crafting the Customer Journey with CEO Harry Gold

by Francesca Ferrara December 14, 2018

Overdrive Interactive was a proud sponsor of the December 2018 Marketing Technology Summit. Overdrive CEO Harry Gold’s session, “Crafting the Customer Journey,” was a crowd favorite and taught attendees the power of continuing to ask “And Then What?” in their…

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Uncategorized

A Very, Merry Successful Marketing Technology Summit 2018

by arine fereshetian December 12, 2018

The 9th Annual Marketing Technology Summit was a smashing success! With speaker sessions from Google, Ziff Davis B2B, HubSpot, and more, summit attendees learned the current best practices in marketing to power their programs and boost ROI. We were proud…

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Marketing

5 Digital Pillars of E-commerce with CEO Harry Gold

by arine fereshetian November 28, 2018

The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in…

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Event

Overdrive to Sponsor 9th Annual NEDMA Marketing Technology Summit

by arine fereshetian October 26, 2018

Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join…

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Advertising

Team Overdrive Takes Over Fenway Park

by arine fereshetian August 28, 2018

The Overdrive team celebrated the end of summer in style by enjoying a full day of fun at Fenway Park. And honestly, what’s better than fantastic weather, cheering on the Red Sox, and a great team of coworkers to enjoy…

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Marketing

NEDMA’s 56th Annual Conference Recap

by arine fereshetian June 7, 2018

NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the…

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