Branding Archives

Driving Forward > Digital Marketing Blog

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A brand awareness campaign tells your audience who you are and how you can help them, while a demand generation campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen to Jessica…

Read the full article

Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but looking to solve…

Read the full article

Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. After the video, contact us to learn more about our creative and…

Read the full article

Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers…

Read the full article

Advertising

Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of a straightforward question – “And Then What?” Learn how this question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

Read the full article

Advertising

High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact optimization points. Video Transcript “As a digital marketer. Once you stand up…

Read the full article

Advertising

The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …

Read the full article

Advertising

Four Questions of Marketing Management

by Monamie Bir October 31, 2022

There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold discusses these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that you…

Read the full article

Older Posts