Branding Archives

Driving Forward > Digital Marketing Blog

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

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Social Media

Latest Social Media Updates

by Edwina De Abreu August 22, 2016

Here’s a recap of last week’s must-know social media updates: Instagram Introduces Event Channels on Explore – August 17, 2016 Instagram’s video channel on Explore will highlight videos from events such as concerts and sporting events personalized to meet their…

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Branding

What Social Media Marketers Can Learn from Lokai

by Bob Cargill July 19, 2016

With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most major channels undermining reach and engagement, marketers have to work harder than ever to use social media effectively. Unless whatever it is they…

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Branding

9 Ways to Use Your LinkedIn Company Page Banner

by Edwina De Abreu June 24, 2016

Your LinkedIn company page banner is one of the first things visitors see when they enter your page, creating a great opportunity to capture their attention with stunning visuals and powerful messages. With all the content that users see every day…

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Advertising

Super Bowl Ads … Worth it or not?

by Michael Shinnick January 8, 2013

With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as…

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Social Media

Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

by Harry Gold June 30, 2010

CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations…

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