It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…
Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my…
