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Driving Forward > Digital Marketing Blog

Email Best Practices to Ensure Deliverability, Opens, and Clicks

by Jessica O'Brien June 17, 2024

Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…

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Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

We often ask, “Should we have a localized or one national landing page?” The answer is more complex regarding a straight local or national landing page strategy. Often, it’s a mix of both. It’s about testing and seeing what works…

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Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A brand awareness campaign tells your audience who you are and how you can help them, while a demand generation campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen to Jessica…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but looking to solve…

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Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. After the video, contact us to learn more about our creative and…

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Advertising

What is Conversion-Oriented Creative?

by Monamie Bir October 14, 2022

At Overdrive, when it comes to creativity, we believe in one philosophy—your creativity should be driving conversions. Creative should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold explain…

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on infusing empathy into demand generation marketing. It was enlightening. Design and marketing should always be positioned in a problem/solution mindset. While not solipsistic, your audience is still consumed with solving their…

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Marketing

Video Tip: Integrated Digital Marketing

by Michele Martin June 27, 2016

Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO…

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