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The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Email Best Practices to Ensure Deliverability, Opens, and Clicks

by Jessica O'Brien June 17, 2024

Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…

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NEDMA Annual Conference 2019 Recap Part 2

by Jessica O'Brien May 30, 2019

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions….

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