customer journey Archives

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Can you clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact optimization points. Watch CEO Harry J. Gold assemble six customer journeys in just eight…

Read the full article

Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression your brand makes on your target audience,…

Read the full article

Advertising

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience. See Overdrive CEO Harry J. Gold discuss how digital…

Read the full article

Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

Read the full article

Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is important for…

Read the full article

Driving Forward > Digital Marketing Blog