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SEO

A Visual Approach to Better Align SEO with Broader Marketing Goals

by Tyler Rouwhorst July 24, 2024

Explaining the intricacies of keyword research to individuals unfamiliar with SEO can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate its benefits and contributions effectively. Fortunately,…

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SEO

Google Dropping Continuous Scroll: Now What?

by Iris Wang July 11, 2024

Key Takeaways Starting in late June, Google will begin turning off continuous scrolling for its Search Engine Results Page (SERP) This will affect both desktop and mobile experiences Continuous Scroll originated about 2.5 years ago as a user-based test, and…

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Content Marketing

The Content Conundrum: Keeping vs. Removing Old Content

by Ryan Wilensky June 28, 2024

In the digital landscape, content management is critical to maintaining a vibrant and engaging website. Businesses, however, often need help deciding whether to keep old site content or remove it to make room for new material. In this POV,…

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Marketing

TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Lead Generation

6 Customer Journeys in 8 Minutes

by Brienne Swanson April 17, 2023

Can you clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact optimization points. Watch CEO Harry J. Gold assemble six customer journeys in just eight…

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Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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Advertising

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

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Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers…

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