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Driving Forward > Digital Marketing Blog

Instagram Algorithm Changes

by Alessandra Del Brocco March 28, 2016

You might have seen a lot of this on Instagram this week: From Boston Ballet to your friendly neighborhood blogger, it seems like everyone is concerned that their content is going to be rendered useless immediately. It’s easy to understand…

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Marketing

Webinar Series – Social Media Success for B2B

by Michele Martin March 11, 2016

Social Media Success for B2B – Tactics you can use today to drive social media marketing ROI. When it comes to success in social, for most B2B marketers, success and ROI can be elusive and hard to measure. But let’s…

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Advertising

5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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Advertising

The Economics of #FacebookDown

by Alessandra Del Brocco September 29, 2015

Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third…

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Advertising

5 Tips for a Successful Snapchat Campaign

by Kelsey Alexander September 15, 2015

Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…

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Marketing

29 Vital Digital Marketing News Sources

by Carolyn Berk March 16, 2015

The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz. Here at…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

by Jessie Burke March 6, 2015

Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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