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NEDMA Marketing Technology Summit 2013

by Jordan Fontana October 7, 2013

Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also…

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Advertising

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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Analytics

Analytics Firm Tries to Upstage TV Upfronts

by Michael Shinnick May 30, 2013

The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.

Advertising

Coke Debuts First All-Digital Campaign

by Michael Shinnick April 24, 2013

Coke announces their first all-digital marketing effort.

Advertising

Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Advertising

The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

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