digital marketing Archives

Analytics Firm Tries to Upstage TV Upfronts

by Michael Shinnick May 30, 2013

The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.

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Coke Debuts First All-Digital Campaign

by Michael Shinnick April 24, 2013

Coke announces their first all-digital marketing effort.

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Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

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Overdrive Live-Tweeting at NEDMA ROI Acceleration Summit Event

by Andrew Abrahams February 10, 2011

On Tuesday, February 8th, a few Overdrivers traveled to Bentley University for the NEDMA ROI Acceleration Summit for a day filled with industry leaders speaking on digital marketing tactics and technology. With several sessions going on simultaneously, all attendees had…

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