digital marketing Archives

Driving Forward > Digital Marketing Blog

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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Account Based Marketing

Always on ABM Webinar- Launching and Optimizing the ABM Customer Journey

by Monamie Bir May 26, 2020

Webinar Recap: Always on Account-Based Marketing Why should Account-Based Marketing be Always- On? Always-On ABM puts your brand in front of the people who can actually buy what you sell and keeps it there ALL THE TIME – not just…

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Account Based Marketing

Account-Based Marketing Webinar: Why Your ABM Program Should Be Always-On

by Christina Driscoll April 20, 2020

More and more companies are using account-based marketing (ABM) to drive sales. Before launching an ABM strategy, it’s important to know that ABM tactics are testable over a period of time, and results can take a couple of years to…

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Marketing

Covid’s Effect on Digital Consumption

by Victoria Spero April 10, 2020

COVID-19 has brought on an array of different challenges. Like almost every other industry, digital marketing has been turned on its head. The pandemic has changed not only the way we communicate with the public through our messaging but the…

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Artificial Intelligence

Overdrive Releases The 2020 Artificial Intelligence Marketing Map

by Christina Driscoll January 14, 2020

Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve…

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Event

The 10th Annual Marketing Technology Summit (MTech) Recap

by Christina Driscoll December 17, 2019

As attendees arrived and waited patiently for the MTech 2019 Summit to begin, you could feel energy and eagerness to learn. This was the 10th Marketing Technology Summit hosted by the New England Direct Marketing Association (NEDMA) but felt as…

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Event

NEDMA Annual Conference 2019 Recap Part 2

by Jessica O'Brien May 30, 2019

The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions….

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E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

by Jessica O'Brien May 21, 2019

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England…

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