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The Overdrive Framework for Account-Based Marketing

by Monamie Bir March 14, 2019

Account Based Marketing (ABM) over the years has grown to be an effective B2B marketing strategy. Approximately 85% of B2B marketers say that ABM delivers higher ROI than any other marketing initiatives. The B2B sales funnel is a lengthy process; one…

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Crafting the Customer Journey with CEO Harry Gold

by Francesca Ferrara December 14, 2018

Overdrive Interactive was a proud sponsor of the December 2018 Marketing Technology Summit. Overdrive CEO Harry Gold’s session, “Crafting the Customer Journey,” was a crowd favorite and taught attendees the power of continuing to ask “And Then What?” in their…

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Uncategorized

A Very, Merry Successful Marketing Technology Summit 2018

by arine fereshetian December 12, 2018

The 9th Annual Marketing Technology Summit was a smashing success! With speaker sessions from Google, Ziff Davis B2B, HubSpot, and more, summit attendees learned the current best practices in marketing to power their programs and boost ROI. We were proud…

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Marketing

5 Digital Pillars of E-commerce with CEO Harry Gold

by arine fereshetian November 28, 2018

The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in…

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Event

Overdrive to Sponsor 9th Annual NEDMA Marketing Technology Summit

by arine fereshetian October 26, 2018

Save 50% off with this registration link. We’re excited to announce that we are sponsoring the 9th Annual New England Marketing Association (NEDMA) Marketing Technology Summit on December 3 at The Conference Center at Bentley University in Waltham, MA. Join…

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Marketing

NEDMA’s 56th Annual Conference Recap

by arine fereshetian June 7, 2018

NEDMA’s 56th Annual Conference was a day to remember this year! The theme around this year’s conference was “What’s New! What’s Now! What’s Next!”, and the speaker sessions certainly highlighted the latest and greatest marketing strategies without fail. Overdrive sponsored the…

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Branding

What CMOs Should Know About GDPR

by arine fereshetian April 6, 2018

What is the GDPR? Essentially, the GDPR (General Data Protection Regulation) is a regulation from the European Parliament that replaces the current outdated law and aims to give consumers more control over their personal data. Businesses must now obtain proper…

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Marketing

New Webinar- Becoming a Marketing Engineer: Crafting the Customer Journey

by arine fereshetian March 29, 2018

How can you compete in today’s modern world of marketing? By becoming a Marketing Engineer. Evolve the way you approach digital marketing by discovering the best practices and platforms to use. Register for the Becoming a Marketing Engineer: Crafting the Customer…

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