digital marketing Archives

Driving Forward > Digital Marketing Blog

Big Data As a Marketing Strategy – SPOTIFY’s 2016 Campaign

by Lior Schneider March 7, 2017

Big Data is the latest BIG word, as small data shows major insights teased from big data. One of the most prominent areas used in Big Data is marketing: The information we collect through various measurements and analyses of our audience and its…

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Boston SEO

Understanding the Integrated Digital Marketing Landscape with Harry Gold

by Sarah Berns December 21, 2016

Today, it’s not enough to just understand search engine optimization, paid search, online media, the general creative, or even marketing analytics. You really need to understand how these components all work together. Harry Gold, CEO of Overdrive Interactive explains how…

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Social Media

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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Advertising

The Importance of Developing Conversion-Based Personas

by Ty Velde November 22, 2016

Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…

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Branding

10 Tips for Making a Boring Business Stand Out on Social Media

by Sarah Berns October 6, 2016

Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people, and you need to reflect their…

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Google Possum Update Affects Local Search

by Luna Wang September 28, 2016

On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental…

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Branding

7 Hashtags B2B Companies Should Use

by Alessandra Del Brocco September 26, 2016

It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think…

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Marketing

The Importance of Paid Advertising on Facebook

by Sarah Berns September 9, 2016

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the…

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