eCommerce Archives

Driving Forward > Digital Marketing Blog

Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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COVID-19: Consumer Trending Keywords

by Dan Geller June 1, 2020

The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way consumers and businesses are now behaving and searching. We often see these new behavioral patterns appear in specific categories and…

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E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

by Jessica O'Brien May 21, 2019

NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England…

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Marketing

5 Digital Pillars of E-commerce with CEO Harry Gold

by arine fereshetian November 28, 2018

The major drive for marketers today is to get people to immediately click, buy, engage, and consume. However, many companies don’t know the basic channels and tactics when it comes to digital marketing. So, how can you drive success in…

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Advertising

Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Advertising

Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

E-Commerce

Amazon and Mobile Score Big in Black Friday Shopping Results

by Michael Shinnick November 29, 2012

Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations…

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