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Social Media Marketing’s New Currency: Likes (Formerly Fans)

by Harry Gold April 27, 2010

OK, in case you haven’t heard, “Facebook Fans” are now “Likes.” Let me repeat that so it sinks in – no more Facebook Fans. Those consumer relationships we’ve been chasing so diligently for two years – gone. Now we are…

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Social Media

Yes, Facebook Advertising Really Does Work!

by Ty Velde April 25, 2010

If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…

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Include Free Media in Your Online Media Plan

by Harry Gold April 13, 2010

One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few…

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Social Media + Search Marketing + Online Media = Success

by Harry Gold March 30, 2010

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…

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Turning One Ad Impression Into Ten

by Harry Gold March 2, 2010

Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my…

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