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The Economics of #FacebookDown

by Alessandra Del Brocco September 29, 2015

Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third…

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Social Media

Facebook’s ‘Empathy’ Button Coming Soon

by Alessandra Del Brocco September 16, 2015

At a town hall Q&A with Mark Zuckerberg yesterday, Facebook announced that they are building an “Empathy” button. An alternative to the omnipresent thumbs-up “Like” has been one of the top requests since the feature was introduced in 2009. The…

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Advertising

5 Tips for a Successful Snapchat Campaign

by Kelsey Alexander September 15, 2015

Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…

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Branding

#ForceFriday – the Social Media Campaign Heard Around the World

by Michele Martin September 4, 2015

Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…

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Social Media

Social Media Newsroom: August 2015

by Anna Rausa August 12, 2015

Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to…

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Advertising

Social Media Newsroom: July 2015

by Anna Rausa July 22, 2015

Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the…

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Advertising

Social Media Newsroom: June 2015

by Anna Rausa June 24, 2015

Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to…

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