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Driving Forward > Digital Marketing Blog

Facebook Changes EdgeRank: Reach Decreases, Engagement Increases

by Danielle Laurion November 20, 2012

Do you ever wonder what, why and how certain content appears in your Facebook News Feed? If you haven’t heard of EdgeRank or do not understand what it is, listen up. Facebook’s algorithm, EdgeRank determines what you see in your…

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ClickZ

Facebook: What Are You Waiting for?

by Harry Gold October 22, 2012

A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is…

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Social Media

Facebook Launches Global Pages for Brands

by Danielle Laurion October 18, 2012

Yesterday Facebook began rolling out the most exciting news for international brands on Facebook since the release of Timeline, Global Pages. With Global Pages, brands are able to have one global identity on one Facebook page. Global Pages have unified…

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Advertising

Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Advertising

Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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ClickZ

Socializing Thought Leadership

by Harry Gold July 25, 2012

At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality…

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Social Media

The Social Media Games A.K.A. the London 2012 Olympics

by Danielle Laurion July 23, 2012

If you’re anything like me, you’ve been excited for the 2012 summer Olympics ever since the 2008 Beijing Games ended. Two weeks of records being broken, rivalries going head to head and wondering if these athletes are even human makes…

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Advertising

Sentiment Toward Facebook Changes Post-IPO

by Leah Block July 12, 2012

In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial…

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