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Are you able to clearly visualize your customer journey? Mapping out a customer journey allows you to understand how your marketing efforts integrate and identify the high-impact points of optimization. Watch CEO Harry J. Gold put together six customer…
To compete and win in today’s digital-first marketplace, one needs to fire all cylinders all the time. They must be in all the content and decision stops along the customer journey. An end-to-end digital team empowers companies to capture…
Overdrive Interactive CEO Harry J. Gold explores the power of one simple question – “And Then What?” Learn how this one question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…
Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact points of optimization. Video Transcript “As a digital marketer. Once you stand…
Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation is used to drive awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of…
There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold speaks about these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that…
With so many disciplines in marketing, often parceled out to different teams and agencies, it’s easy for data to become siloed. SEO knows what’s happening in SEO, Social Media reports on social media, but they aren’t looking at each…
Have you clearly visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression that your brand makes on your target…