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Google’s August 2024 Core Update: Google Might Trust Its Customers More Than Brands

by Julian Connors September 18, 2024

Google’s August 2024 core update rolled out from August 15 to September 3, 2024. This update was notable for its significant impact on search rankings, but it followed the March 2024 core update, which Google had previously described as the…

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SEO

Google Dropping Continuous Scroll: Now What?

by Iris Wang July 11, 2024

Key Takeaways Starting in late June, Google will begin turning off continuous scrolling for its Search Engine Results Page (SERP) This will affect both desktop and mobile experiences Continuous Scroll originated about 2.5 years ago as a user-based test, and…

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TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

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Boston SEO

What CMOs Need to Know About Google’s “Helpful Content” Update

by Emma Ceplinskas September 9, 2022

To better provide people with original and valuable information, Google Search has launched its search algorithm’s “Helpful Content” update. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first to a people-first approach. Keep…

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Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Media

Curd was the Word on #NationalCheeseCurdDay

by Jessica O'Brien October 16, 2020

The Cheesiest Holiday Around October 15th was #NationalCheeseCurdDay – and like many of you, we previously didn’t know this holiday was…well, a holiday. But, oh what a holiday it turned out to be. Brie-live us when we say, with these…

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Media

Gain Even More Omni-Channel Presence with Discovery Ads

by Isaac Maurice September 9, 2020

History: Google Discover Google introduced Discover on its mobile home screen back in 2016 to quietly insert itself into the “News Feed” arena along with the biggest social players such as Facebook (Instagram), Twitter, and LinkedIn. Just as YouTube was…

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Boston SEO

Google’s May 2020 Core Update

by Arthur Molinar May 8, 2020

Google’s Core Update Announcement On May 4th, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out worldwide to Google’s network of data centers over a series of…

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