Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…
“If there’s one thing that you take away from my talk today it’s this: it’s no longer about devices. It’s about connecting people to the content that they care about, whether they’re online, on mobile sites, or in apps”- Jerry…
Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns”. What this really means for current AdWords campaigns is that some current features will be “sunseting” while some fun new targeting options…
The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows…
One of the most recent phishing scams has surfaced in a Google Adwords email, warning recipients that their “Google Adwords campaigns may have stopped running today”. A phishing scam is designed to steal the identity of those who take action…
